Facebook admits it needs to fight scams more efficiently

Summary: Facebook has changed its stance when it comes to removing scams and hoaxes. The social networking giant is working on a system to keep track of the offending images that keep going viral.

Five anti-scam websites (Hoax-Slayer, That's Nonsense, The Bulldog Estate, Facecrooks, and facebookprivacyandsecurity) been fighting against a very viral type of Facebook hoax that exploits pictures of sick babies. After giving them the media attention they asked for in an open letter to news organizations, Facebook responded by taking down many of the offending images. The company's message to users, however, remained the same: keep reporting the scams and we'll get to them eventually. Today I've learned that Facebook is going to do more to fight these viral scams and hoaxes.

"In addition to Facebook's regular ongoing improvements to our automatic spam detection systems, we are looking specifically at these types of violations and how they can be more quickly and efficiently taken down," a Facebook spokesperson said in a statement. I asked for what this meant, exactly. "We are very aware of the baby charity scam issue and are looking at some technical solutions that will make their removal quicker and more comprehensive (i.e. catching more instances of the same or similar images)," the spokesperson replied.

This is a huge win for these anti-scam websites because it means that Facebook has finally conceded that its "Report This Photo" feature isn't working as well as it should be. The company is thus looking to improve its automatic system for detecting malicious activity on the social network by scanning for hoax images that are constantly being shared again and again.

"FB do sometimes speak a load of baloney," Craig Charles, who runs That's Nonsense, said in a statement. "Are they really telling us they cannot detect when a certain offending image is uploaded to the site, but are able to implement a system that auto-tags your friends in photos based on facial detection algorithms…if you banned the mere 5-6 photos that are causing the problems you've almost knocked the entire problem on the head straight away."

It appears that Charles is soon going to get what he wished for. Facebook has realized that these scams and hoaxes are getting out of hand.

For the record, the type of hoax we're talking about here typically involves photographs of ill and/or disabled children in hospitals being shared virally across Facebook, often asking users to donate for the child's medical expenses and/or promising that sharing the photo will result in donations from Facebook itself. Both claims are of course false. The real victims are not, however, the users who are being tricked – it's the families of these children who learn photos of their sick relatives are being used to perpetuate the scams and hoaxes.

Facebook currently relies on reports from users to stop the sharing of such images. The five aforementioned websites encourage users to report popular instances of offending photos, but when it comes to viral content, Facebook just doesn't react quickly enough. The quintet says it is playing catch up: new instances of these images are being uploaded and shared faster than users can report them in order for Facebook to take them down. That's why the group wrote a letter pleading for media attention: the hope was that more publicity would not only educate users about the problem but it could possibly also pressure Facebook into being more proactive when it comes to removing the hoaxes.

Their strategy appears to be finally working as Facebook wants to improve its algorithms. In the meantime, keep using Facebook's "Report This Photo" feature.

I will be keeping in touch with Facebook on this matter and will let you know if anything further develops.

See also:

  • Facebook virus or account hacked? Here's how to fix it.
  • How Facebook protects users from malicious URLs
  • Facebook releases official Guide to Facebook Security
  • Experts: Facebook crime is on the rise
  • Sex sells: Men fall for Facebook scams more than women
  • Facebook Immune System checks 25 billion actions every day

Emil Protalinski has covered the tech industry for five years for multiple publications.

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Biography

Emil Protalinski

Emil Protalinski has covered the tech industry for five years for multiple publications, including Neowin for two years and Ars Technica for three years. He has written 1,000s of articles for both, with a particular focus on scrutinizing Microsoft products and services. Recently, Emil has expanded his coverage to non-Microsoft technologies, including the social networking giant Facebook.

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2012: End of the World-the HOAX Million%p4 !!!!!!!!.

www.religionnewsblog.com www.abc.net.au en.wikipedia.org en.wikipedia.org 2012 End of the World - the HOAX www.facebook.com www.twitter.com www.youtube.com This is a NASA Space Scientist talking about 2012. David Morrison and recent astrobiologists ,have been researching this event for the past decade. 2012 is A HUGE HOAX ON ALL INTERNET WEBSITES, AND BLOGS. do not believe what other people tell you. the world will not end in 2012. Stories about the fictional planet Nibiru and predictions of doomsday in December 2012 have blossomed on the Internet. There are now (June 2009) more than 175 books listed on Amazon.com dealing with the 2012 doomsday. As this hoax spreads, many more disaster scenarios are being suggested. . Many new questions are similar to those as "Will the earth's gravitational pull be reversed and earth will be sent into a spiraling out of control deathday for all of us humans?" or "will missiles launch themselves, or nukes will be set off because of the magnetic pull in computers" The biggest thing has been that some one has created a "planet" called Nibiru OR Planet X will be on a directional course for earth in 2011, and will strike earth on December 21, 2012. That is also FAKE. Just rumors created by man only to get your attention, and money. if something was going to happen in 2012 Scientists and Astrologers would of notified the whole world about ten years before hand. Watch this video and see what this guy has to say about it. Bibliography 1. Yeomans ...

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